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 The vision is simple:
provide women with fashionable, affordable, quality clothing that can be
worn to work
as well as for social occasions. “Today's woman is very
conscious of what she spends her money on,” says fashion
designer/retailer, Barami. “I want to provide
her with a solution to her
fashion and financial needs.”
And that he does.
Right from conception, he keeps the customer's concerns in mind. Virtually
everything is handled out of the New York City headquarters. From
designing to manufacturing to retailing, Barami does it all. “We are
able to pass along great savings to our clientele because there isn't a
middle man mark up,” assures Barami. By overseeing it all, Barami is
also able to keep close tabs on quality control. “It's not just about
today's sale, it's about building a long term relationship. We want our
customers to know that
when they buy Barami clothing, they're buying
quality clothing.”
Barami started his
dream, in 1979, by selling brand name clothes in his first Barami Studio
at Lexington and 40th Street in New York City. He quickly
realized that to stay ahead of competition he needed something unique.
Barami confirms, “I noticed that to remain in business, we had to
develop an idea and a look that offered both value and quality different
from the rest of the market.” The result was manufacturing his own
designs on classic styles.
Barami felt it was
essential to make his outfits versatile. Because women are a major part of
the work force, he understood that their time is limited. Barami's
solution was to create outfits that could be worn to work, then with the
simplicity of adding accessories, like a scarf, be worn to dinner.
Barami has its
Couture line as well. This line features similar American and European
styles, using more expensive quality fabrics and high fashion details.
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